Rally Text is an SMS communication platform for youth sports teams. This policy explains how we collect, use, and protect information belonging to coaches, team staff, athletes, parents, and guardians who use Rally Text.
Frequency 42 LLC ("Rally Text," "we," "us," "our") operates the Rally Text SMS communication platform and related web services at rallytext.org. This Privacy Policy applies to all data we collect through our website, platform, API, and SMS messaging system.
By using Rally Text you agree to the collection and use of your information as described in this policy. If you disagree, please do not use the service.
When coaches or administrators create a team account we collect:
When athletes, parents, and guardians join a team we collect:
To operate the service and comply with Safe Sport and A2P 10DLC regulations we log:
We do not use your information for advertising, marketing profiling, or sale to third parties. Email addresses collected through Rally Text are used exclusively for platform administration and support — account verification, password resets, billing notifications, and responses to your support requests. We will never send unsolicited marketing emails or share your email address with third parties for promotional purposes.
Head coaches and team administrators can see the name, phone number, and role of all verified team members. Athletes can view their own profile. Guardians can see their linked athlete's profile.
| Provider | Purpose | Data shared |
|---|---|---|
| Telnyx | SMS delivery | Phone numbers, message bodies |
| Stripe | Payment processing | Name, email, billing address, card token |
| RackNerd | VPS cloud hosting | All application data (server-side encryption at rest) |
| Google Workspace | Transactional email | Email address, verification tokens |
| Google (OAuth, opt-in only) | Calendar integration; Google sign-in | OAuth refresh token (Fernet-encrypted at rest); your name + email for sign-in. See Google User Data section for full details. |
Each provider is bound by a data processing agreement and is prohibited from using your data for any purpose other than providing services to Rally Text.
We may disclose information if required to do so by law, court order, or valid government request, or to protect the rights, property, or safety of Rally Text, our users, or the public.
If Rally Text is acquired or merges with another company, your data may be transferred as part of that transaction. We will notify users via email before any such transfer takes effect.
We never sell personal data. We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their marketing or commercial purposes — ever. Email communications from Rally Text are limited strictly to platform administration, account management, and support matters.
This section contains disclosures required by U.S. mobile carriers for A2P 10DLC registered messaging programs. Rally Text is a registered messaging service for youth sports team communications.
Rally Text delivers recurring SMS messages from registered youth sports teams to verified team members — including coaches, athletes, parents, and guardians. Message types include practice reminders, schedule updates, event logistics, cancellation notices, attendance requests, and practice summary reports.
Message frequency varies by team activity and season. Typical active-season frequency is 2–5 messages per week. Frequency may be higher during race weeks or emergency weather events. Off-season frequency is minimal or zero.
Msg & Data Rates May Apply. Standard message and data rates from your mobile carrier apply to all Rally Text messages.
Reply STOP to any message to unsubscribe. Additional opt-out keywords: STOPALL, CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, OPTOUT. You will receive one confirmation and no further messages will be sent from that team's number. To resubscribe, reply START.
Reply HELP or INFO for assistance, or contact [email protected].
Available on all major US carriers including AT&T, T-Mobile, Verizon, and regional carriers.
By providing your mobile phone number and joining a Rally Text team, you consent to receive recurring SMS messages from that team. Consent is not a condition of any purchase.
Your mobile phone number is used exclusively for team communications through Rally Text. We do not share your number with third-party marketers or any party outside of your team's coaching staff and Rally Text's messaging infrastructure.
No sharing of SMS opt-in data: Information gathered through the Rally Text SMS campaign — including your mobile phone number, opt-in status, and any consent records — will not be shared with any third parties or affiliates for marketing purposes. We do not sell, rent, lease, or transfer SMS subscriber data to any third party for promotional, advertising, or marketing use. This restriction applies regardless of whether you remain an active subscriber or unsubscribe.
The Rally Text web dashboard uses:
SameSite=Strict and HttpOnly flags to prevent cross-site request forgery and script access. Cleared when you close your browser or sign out.Our public marketing pages (rallytext.app and related pages) use Google Analytics 4 to understand aggregate traffic and page performance. Google Analytics collects anonymized data including pages visited, session duration, and general geographic region. We do not use Google Analytics inside the authenticated dashboard. You can opt out using the Google Analytics Opt-out Browser Add-on.
We do not use third-party advertising cookies, behavioral tracking pixels, or retargeting tools. You can disable cookies in your browser settings; this will prevent you from logging in to the dashboard.
Rally Text offers two optional OAuth integrations with Google. Both are strictly opt-in — they are never used unless you explicitly authorize the connection.
You may choose to sign in to Rally Text using your Google account instead of an email + password. This integration uses the standard openid, email, and profile scopes (non-sensitive) to verify your identity and pre-fill your name and email at signup. We do not access any other Google data through this integration. If you disconnect Google sign-in, your Rally Text account remains and can be accessed via email + password.
Team managers may optionally connect their Google account so that Rally Text can publish the team's practice schedule (or shift schedule, rehearsal schedule, etc.) to a dedicated Google Calendar that members can subscribe to. This integration uses one sensitive scope:
https://www.googleapis.com/auth/calendar — used only to:
calendars.insert call).events.insert, events.patch, events.delete).What Rally Text does NOT do with Google Calendar access:
The OAuth refresh token issued by Google is stored Fernet-encrypted at rest in our PostgreSQL database using a per-team symmetric key. Short-lived access tokens are held in process memory only and never persisted. We also store the ID of the single calendar we created for the team — no other identifiers from your Google account are retained.
You can disconnect Google Calendar at any time from Settings → Connect Google Calendar in the Rally Text dashboard. On disconnect:
You can also revoke Rally Text's access from your Google account at https://myaccount.google.com/permissions at any time. For any other data deletion request, email [email protected].
Rally Text's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
All payment processing is handled by Stripe. When you subscribe to a plan or add-on:
For questions about a charge, contact [email protected]. For Stripe's privacy practices, see stripe.com/privacy.
Rally Text serves youth sports teams. This means athlete data — including names and roster information — may belong to children under 13. We take this responsibility seriously.
If you believe we have inadvertently collected personal information from a child under 13 without proper parental consent, contact us immediately at [email protected] and we will delete that information promptly.
We retain your data as follows:
Despite these measures, no internet transmission is 100% secure. If you discover a security issue, please report it responsibly to [email protected].
You may request a copy of your personal data at any time by emailing [email protected]. We will provide a machine-readable export within 30 days.
You may update your name, phone number, and email directly from the Rally Text dashboard. Contact us if you need help correcting other information.
You may request deletion of your personal data by emailing [email protected]. We will complete deletion within 30 days, except where retention is required by law (e.g., billing records) or to honor opt-out requests.
California residents have additional rights under the California Consumer Privacy Act:
To exercise your California privacy rights, contact us at [email protected] with the subject line "California Privacy Request."
Reply STOP to any Rally Text message at any time to stop receiving messages from that team. This is always free, always immediate, and always honored.
For privacy questions, data requests, or to report a concern:
We will respond to all privacy inquiries within 5 business days and complete requests within 30 days.
Rally Text may update this Privacy Policy from time to time. We will notify users of material changes via email at least 14 days before the changes take effect. The updated policy will also be posted at this URL. Continued use of Rally Text after the effective date constitutes acceptance of the updated policy.