I run a:
Don't see your group type? Email us and we'll add custom keywords and titles for your org.
Built by a Level 3 NICA coach · used by MCIC Marquette every season
Trusted by youth sports leagues, school programs & nonprofits
One number for your whole group — no app required
One dedicated business number — employees recognize it, reply rates go up

Text your whole team.
Skip the app.

One text from your coach's phone. Every family on your roster gets it instantly as a plain SMS — no downloads, no logins, no "did everyone see that?". Type ALL practice canceled and it lands on every phone in seconds.

3 days free, then from $17/mo — cancel anytime before day 4, no charge.
No app for families — ever Works from your existing Messages app Roster set up in under 2 minutes
Built by Kyle Button — Level 3 NICA coach, youth sports director, and software developer. After a lightning storm on a mountain bike trail showed the gap in team communication tools, he built the one that didn't exist.
Northshore Striders
(612) 555-0184
● LIVE
ALL Practice canceled — heavy rain through 5pm. Rescheduled to Thursday same time.
← you type this in Messages app · 14:32
RallyText adds team code + compliance ↓
STRIDERS: Practice canceled — heavy rain through 5pm. Rescheduled to Thursday same time. Reply STOP to opt out. -RallyText
← typed in Messages app · SENT TO 78 · 14:32
Got it — thanks coach! Maya will see you Thursday.
Sarah Aalto · guardian · 14:33
PRACTICE SUMMARY
Coach Hellberg · 14:34 · keyword
Safe Sport & A2P 10DLC compliant
Brand prefix · opt-out · auto-CC parents — automatic.
A2P 10DLC & TCPA compliant
Brand prefix · opt-out · carrier-registered from day one.
Two modes, one platform

Started as a smart pager. Now it's a full conversation.

📟
Every plan includes
Smart broadcast
Coaches send. Members receive. Individual replies come only to staff — not the whole team. Fast, clean, no group chat chaos.
+
💬
Group Thread add-on
True two-way
Members text a keyword. The whole group gets it. Anyone can reply. No phone numbers shared. Works on every phone — no app.
Staff-only group mode is free on every plan. See Group Thread pricing →

Group texts weren't built for this.

They were built for friends planning dinner. Not for a coach canceling practice for 60 families at 5am. Not for a manager covering a shift without starting a 40-message thread. Not for a pastor reaching a congregation before Sunday.

When the message matters, a group chat isn't a system. It's a hope.

📱
The group chat
Important messages get buried under reactions, side conversations, and the people who muted it three weeks ago.
📧
The email blast
31% average open rate [Campaign Monitor]. Spam filters. Old addresses. Three reminders to reach the same people the first one should have.
📲
The team app
Download it. Create an account. Enable notifications. Stay logged in. The moment one family doesn't, your communication breaks.
A text message
98% open rate [Salesforce]. Read in under 3 minutes [Campaign Monitor]. No download. No account. If they have a phone, they get it.
Why text — not another app

When the signal drops, the game's rained out, or the bus is late — a text still gets through.

Apps need wifi, a download, a login, and a phone that's been updated this decade. SMS doesn't. It's the most reliable way to reach every family on your roster — and the only channel that keeps working when everything else fails.

No app. Ever.

No downloads, no logins, no "did everyone install it yet?" The Messages app is already on every phone — that's the one we use.

Works over satellite backup.

Most major US carriers now route SMS over satellite when cell towers are out — so a text from the trailhead, the back forty, or after a storm still goes through when data apps can't.

One bar is enough.

SMS works on slow connections, 3G holdouts, and the dead zone behind the ice rink. If your phone can ring, it can text — your message lands in seconds.

What it feels like

Three moments where one text is the whole job.

Not features. Not workflows. The actual texts coaches and admins send when the situation can't wait.

Coach · weather
4:30 PM

Storm rolls in.

ALL practice canceled
← typed in Messages
78 families get it in seconds. No replies. No confusion.
Athletic director · field change
7:15 AM, game day

Field 3 is flooded.

ALL Game moved to Field 7 — same time
← typed in Messages
142 parents see it before they leave the house. Nobody drives to the wrong field.
Club admin · roster check
Friday, 6 PM

Tryouts tomorrow. 14 families haven't confirmed.

ALL Tryouts tomorrow, 9 AM at Riverside. Reply YES.
← typed in Messages
12 confirm in 20 minutes. You know the head count before bed.
Manager · staffing
5:45 AM

Two call-outs before open.

ALL Anyone able to pick up 8–noon? Half-shift OT.
← typed in Messages
Two yeses inside 4 minutes. Doors open on time.
Owner · early close
3:10 PM

Power-maintenance notice. Closing at 6.

ALL Closing at 6 tonight — utility work. Tomorrow normal.
← typed in Messages
Every employee + supervisor sees it before the rush. No 9 PM "where are you?" texts.
Supervisor · roster confirm
Sunday, 4 PM

New week starts Monday. 7 unread shift reminders.

ALL Confirm tomorrow's shift — reply YES.
← typed in Messages
14 of 16 confirm before bed. Monday morning has no surprises.
⭐ Dedicated number recommended for businesses. Employees will see every text from one consistent local number they recognize as your official business line — not a number shared with other teams. Builds trust and increases reply rates. +$10/mo or $89/yr.
Coordinator · last-minute change
2:00 PM

Venue cancels.

ALL meeting moved to Riverside Hall
← typed in Messages
Every member sees it before they leave the house. Nobody shows up to a locked door.
Leadership · staff-only
Thursday, 9 AM

Board needs a heads-up before the big event.

COACHES Pre-event brief Saturday 7:30 AM, side room
← typed in Messages
Only your leaders get it. No noise for the wider group.
RSVP / headcount
3 days out

Need a real count for catering.

ALL Reply YES if you're in for Saturday.
← typed in Messages
Replies land in your dashboard — no spreadsheet, no "did everyone respond?" thread.
After setup

Set it up. Then forget about it.

Setup is a one-time 10 minutes — load the roster, send invites, done. After that, RallyText lives in your pocket. Practices and event days are just texting in the same Messages app you already use. The dashboard is still there for delivery receipts and audit logs — most coaches don't open it after week one.

1
Set it up once
10 minutes in the dashboard: load the roster, pick your team code, send invites. Families verify their number by text — no app to install.
2
Practice & event days
Phone only. Open Messages, type a keyword (ALL, COACHES, FAMILY Aalto), hit send. It lands as a normal text on every phone on the roster — even the parents who never open apps or email. That's the whole job, day to day.
3
Dashboard sits quiet
Delivery receipts, auto-CC log, audit trail — all captured automatically. Open it if a board or league asks. Otherwise leave it alone.
Coach's phone
2:32 5G   ▮▮▮▮
Team line (612) 555-0184
ALL practice canceled — heavy rain through 5pm. Rescheduled Thursday same time.
Delivered · sent to 78 · 2:32 PM
iMessage
Coach types in Messages. Hits send. No new app, no login, no dashboard.
Parent's phone
2:32 Wi-Fi   ▮▮▮▮
Northshore Striders (612) 555-0184
STRIDERS: Practice canceled — heavy rain through 5pm. Rescheduled Thursday same time. Reply STOP to opt out. -RallyText
2:32 PM
Text Message
Parents get a normal text. No app, no login required.
The compliance story

Safe Sport isn't a setting. It's how it works.

Most coaches don't have a system forcing the right call — they're just trying to remember. RallyText makes it automatic. Every message to an athlete copies the parents. Every outbound text logs to the dashboard. You send the text; everything else takes care of itself.

Auto-CC a second adult on every athlete DM

There is no "DM your athlete" mode. Every 1:1 message to a minor automatically copies a parent, guardian, or another adult participant — like an assistant coach or team director. Audit log keeps the receipts for your nonprofit board. US Center for SafeSport guidelines ↗

Your texts actually land

The carriers have rules about mass texting — teams that ignore them get blocked. We handle the registration, prefix your messages, and add the opt-out line so your cancellation texts don't disappear into spam.

No wrong numbers on your roster

Everyone verifies their phone before they get added. No typos, no stale numbers, no mystery replies. Your contact list is people who actually said yes.

Free for any youth program

Not using RallyText yet? Get the Safe Sport Texting Checklist anyway.

A one-page guide every coach in your program should follow when texting athletes under 18 — even if you stay with group texts or another tool. Built from US Center for SafeSport guidelines, A2P 10DLC carrier rules, and what an audit will actually ask for if something goes wrong.

  • ✓ When to CC a second adult — and who to pick
  • ✓ The audit-trail mistake most coaches make
  • ✓ Why your personal cell is a board-meeting risk
  • ✓ Carrier rules every team number has to follow
  • ✓ Escalation path if an athlete texts something concerning
No card, no spam. One email with the checklist attached.
Get the checklist
We'll email it to you. Single page, no fluff.
How it works

No new app. You already have everything you need.

01
Open Messages. Type a keyword. Hit send.
This is the part you'll actually do every day. Same Messages app you already use. ALL hits the whole team. COACHES goes to coaches only. FAMILY sends to one athlete and their parents. You text it exactly like you'd text anyone — RallyText figures out who gets it.
ALL
everyone
COACHES
coaches
FAMILY <name>
one family
PRACTICE SUMMARY
log a session
02
Load your roster — one-time, about 10 minutes
Up-front setup, the only time you'll really touch the dashboard. Add your coaches, athletes, and parents. Invite codes go out by SMS or email. Families tap the link to verify their number — that's it. No app to download, not for you and not for them.
Invite code
COACH7K2X
Text JOIN STRIDERS to (612) 555-0100
03
The log takes care of itself
Every message goes out with your team code prefix and opt-out line. Parents get CC'd on athlete messages. Delivery and opt-out records land in the dashboard automatically — useful if your board or league ever asks.
✓ DELIVERED 14:32 · ALL · 78 recipients
↓ INBOUND 14:33 · S.Aalto (guardian)
⊕ CC ADULT 14:34 · M.Aalto's guardian
⊕ STAFF CC 14:34 · ops lead notified
⏳ PENDING 14:34 · D.Castillo (no phone)
✓ VIEWED 14:35 · Message log · dashboard
Text commands

The app is already on your phone. It's called Messages.

No login, no download, nothing new to learn. Text the team number the same way you'd text anyone. These keywords trigger the right broadcast — and your families receive plain text messages the same way they get any other text.

KeywordWhat it doesExample
ALL
message everyone on the team
ALL practice canceled — see Thursday
COACHES
message coaches only
COACHES staff mtg 6pm Friday
FAMILY <lastname>
message one athlete and their parents
FAMILY Reilly uniforms in — pickup Thursday
ONE COACH <name>
DM a specific coach
ONE COACH Hellberg can you cover lane 3?
SUMMARY
request the latest practice summary
SUMMARY
PRACTICE SUMMARY
log a session for the team record
PRACTICE SUMMARY ran 4×800m, all 12 present
REPORT
get the compiled summary report
REPORT
STOP
opt out (carrier-mandated)
STOP
Who it's for

If you organize it, RallyText handles it.

Started with mountain biking. Now works for any group where one person needs to text the whole roster and have it actually land — sports teams, businesses, churches, clubs, classrooms, troupes, non-profits, anything in between. Same product, the labels adapt to what you call it.

🏫
High school sports
Every team gets its own dashboard. The Athletic Director gets a top-level view — can message all coaches at once, same as a league director. 10% off when you bring multiple teams.
10% off · multi-team
Club & travel teams
Soccer, hockey, baseball, lacrosse, volleyball — big rosters, lots of parents, games all over the region. One text gets tournament updates to everyone at once.
🏊
Swim & aquatics clubs
Meet schedules, heat sheets, lane assignments, weather cancellations. Reach 80 families with one text instead of a chain of replies nobody asked to be in.
🚵
NICA & cycling teams
Where RallyText started. Trail conditions, ride cancellations, race-day logistics — plus 10% off for NICA league member teams.
🏃
Track, XC & running clubs
Practice reminders, meet details, weather holds. ABSENT keyword lets families report ahead of time so you're not counting heads at the start line.
🏒
Community rec leagues
Parks & rec programs, municipal leagues, after-school sports. Low budget, high volume of communication. Exactly what the pricing is designed for.
🤖
Robotics & STEM teams
FRC, FTC, VEX — build season updates, competition schedules, parts runs. Same communication chaos as sports. Same solution.
🎭
Theater & performing arts troupes
Pick "Troupe" at signup. Your director becomes the "Artistic Director", your coach "Stage Manager", your athletes "Cast Members". Rehearsal moved, costume call, opening-night callouts — same workflow.
🏢
Businesses & small teams
Pick "Business" at signup. Owner, managers, employees — and "practice" becomes "shift". Text the whole staff when a shift gets moved, when the schedule changes, when something needs to go out fast. No Slack invite required.
Churches & ministries
Pick "Church" at signup. Your role labels become Pastor / Ministry Leader / Volunteer / Congregant. Service moved, prayer chain, youth group reminders, Wednesday-night call-outs. All reach the right phones, no app to install.
🫱🏼‍🫲🏽
Non-profits & volunteer orgs
Pick "Non-Profit" at signup. Executive Director, Program Manager, Staff, Volunteers. Mobilize volunteers for a service event, alert donors to a fundraiser, get the message out without spinning up a list-serv.
🎓
School classes & clubs
Pick "School Class" or "Club" at signup. Teacher → students → parents (or President → Officers → Members). Field-trip permission, club meeting cancellation, exam-week reminders. Parents stay in the loop without parsing another email chain.
👥
Any group, really
Pick "Group" at signup for anything that doesn't fit the other buckets — book clubs, neighborhood watches, parent committees, gaming groups, weekly meetups. Group Lead, Coordinator, Members. Same product, generic labels.
Running multiple teams, locations, or chapters?
Works for leagues, clubs, schools, multi-location businesses, multi-campus churches, regional non-profits — anywhere you have several sub-groups under one umbrella. Create one org account and give each sub-team its own dashboard, phone number, and roster. The people on the ground work the way they always do; families/employees/members get plain texts. You manage everything from one place and get a better rate when teams pay together for 6 months or a year.

5 teams minimum · 6-month or annual commitment · one invoice for the whole org
Set up an org account
Absence & call-out tracking
Employee texts ABSENT with a date and reason — managers, shift leads, and the owner all get notified. Schedule gaps are visible without anyone digging through DMs.
e.g. ABSENT Friday — flu
Staff-only messages
Type COACHES and it reaches only your management layer — supervisors, leads, the owner. Everyone else stays out of it.
e.g. COACHES budget review moved to Thursday 2pm
Text one employee privately
Type FAMILY Smith and it goes to just that person. Drama stays out of the whole-staff thread.
e.g. FAMILY Smith Can we talk after your shift?
Shift moves & schedule changes
Shift covered, store closing early, schedule swap — one text and every employee knows. No follow-up "did everyone see?" Slack thread.
e.g. ALL store closes at 6 tonight — power maintenance
Heads up on the keywords: the built-in commands (ALL, COACHES, FAMILY, ABSENT) stay the same regardless of org type — the UI labels and role names adapt to your context ("Coaches" reads as "Managers" on a business dashboard). You can also create your own custom group keywords (e.g. CREW A, ON-CALL) from the dashboard.
Minor-safety auto-CC stays on until we verify your organization has no minors.
We don't let signup pick disable child-safety protections. If your team has no minors, our support team verifies it after signup, then turns auto-CC off. Until then your texts work exactly the same — they just CC an extra adult on 1:1s with athletes. No friction, no bypass.
Pricing

Priced for a team budget, not a corporate one.

Pick the plan that matches your roster. Every plan includes a dedicated number and a monthly message allowance. Go over and it's $0.025/msg — billed transparently, never as a surprise.

Starter
$17 / mo
billed monthly
Small Groups
Up to 20 contacts, 1,500 msgs/mo included.
1,500 msgs/mo included
Keyword broadcasts from your phone
Two-way SMS replies
Dashboard + delivery logs
Dedicated phone number included
Try Starter Free
Starter+
$27 / mo
billed monthly
Starter + 2 Add-ons
Up to 20 contacts, 2,500 msgs/mo. Save $11/mo vs à la carte.
Everything in Starter
2,500 msgs/mo (vs 1,500 on Starter)
Absence Tracker (+$9 à la carte)
Calendar & Reminders (+$9)
Dedicated phone number included
Get Starter+
Pro
$39 / mo
billed monthly
Up to 100 contacts
Up to 100 contacts, 3,500 msgs/mo included.
3,500 msgs/mo included
Keyword broadcasts from your phone
Two-way SMS replies
Safe Sport auto-CC second adult
A2P 10DLC compliance built in
Dedicated phone number included
Try Pro Free
Larger organizations — Business & Enterprise
Business
$89 /mo
≤500 contacts · 7,500 msgs/mo
Business+
All 4 add-ons
$109 /mo
≤500 contacts · 12,000 msgs/mo
Enterprise
$129 /mo
≤1,000 contacts · 12,000 msgs/mo
Enterprise+
All 4 add-ons
$179 /mo
≤1,000 contacts · 20,000 msgs/mo
Message overage (above your plan limit): $0.025/msg, billed automatically at month end. Fair-use policy →
Need a Message Boost? Add +500 msgs/mo for $5 (monthly, stackable).
Add-ons
Layer features onto your plan. Cancel anytime.
Absence Tracker
Families text ABSENT — auto-logged. Attendance dashboard for every practice.
$9 /mo
Calendar & Reminders
Schedule messages in advance. Auto-reminders 24 hrs before every practice.
$9 /mo
Practice Summaries
Coaches log session notes via SMS. Compiled report delivered to head coach.
$7 /mo
3-day free trial
3 days free on any plan. Card on file at signup — cancel anytime before day 4 and you won't be charged.
Leagues & high schools
Running a league or high school athletic program with multiple teams? We can set up a group account to make managing all your teams easier. Contact us to set up your league →
Questions about setup or your account? Email us at [email protected] — we typically respond within a few hours on business days.
Enterprise security for youth teams

Built with enterprise security.
Designed for community teams.

RallyText was architected from the ground up with child safety and data protection as non-negotiables — not features bolted on after launch.

🔒
Safe Sport Enforced
Auto-CC on every 1:1 with a minor. System-level constraint, not a setting. Compliant with US Center for SafeSport Code and NICA Safe Sport Code.
🔐
Phone Numbers Encrypted
Per-team Fernet AES-128-CBC + HMAC-SHA256 encryption at rest. Unique key per team. A database breach gets ciphertext — not phone numbers.
🤖
AI Moderation On-Server
Every message is screened before delivery. Runs entirely on-server — zero message content sent to third-party clouds. No data leaves your team.
OWASP 10/10
All ten OWASP web application security categories addressed. 135 automated security tests, 0 failures. Audited against NIST SP 800-53 and RBAC enforced platform-wide.
Full security architecture →

Questions we actually get.

No. They receive a plain SMS on whatever phone they already have. No app, no account, no setup on their end. If they can receive a text, they're in.
Cancel any time from your dashboard — no phone call, no form, no questions. If you cancel before day 4 of your trial, you won't be charged at all.
Yes. Drop in a CSV and your whole roster is loaded in minutes. NICA teams: PitZone exports work directly — no reformatting needed. You can also add members one at a time or send an invite link they join themselves.
Yes. Every direct message to a minor automatically copies a second adult — a parent, another coach, or a team director. This is enforced by the system at all times, not a setting that depends on anyone remembering.
Plans start at $17/month. Every plan includes a dedicated phone number, roster management, and broadcast SMS. Add-ons (attendance tracking, calendar reminders, extra capacity) are available à la carte or bundled. Full pricing is on the pricing page.
Group texts require everyone to read every message to catch the important ones — and replies go to the whole group. Facebook posts reach maybe 20-30% of your members organically. RallyText sends directly to every phone as a plain SMS, and replies come only to you. It's not social — it's direct.
Sports teams, youth leagues, small businesses, churches, scout troops, nonprofits, school classrooms, theater groups, and community organizations. The labels adapt to your org type — coaches, managers, pastors, troop leaders — so it always speaks your language.
Under 2 minutes to be ready to send your first message. Pick your org type, import or add your roster, choose a dedicated number in your area code, and send.