Our story

I built this for my team.
Figured others could use it too.

A few seasons running a youth sports team from my personal phone. A group chat with 70 people. Parents showing up to practices I'd canceled two hours earlier. Zero record of who got what message. I built RallyText to fix all of that — and then decided to share it with every coach dealing with the same thing.

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Where this came from

I was the coach with the messy group chat.

Every cancellation went out from my personal cell. When I handed the program off to someone else, they had to start over from scratch — no roster, no number, nothing. Parents showing up to canceled practices. Families missing game-day details because a reply got buried in a thread of 70 people. No real record of who got what message.

I spent a season looking for something built for this. The one thing I was certain about: nobody should have to download a new app. Coaches text from their regular Messages app. Families receive a plain text — no login, no notification permission, nothing to install. I built RallyText around that. What started as a fix for my own mountain bike team turned out to work just as well for soccer clubs, swim teams, hockey programs, track teams, and high school sports.

I still use it myself every season. That keeps me honest about what matters.

What I won't cut corners on

Three things that aren't optional

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Safe Sport — automatic, not optional
Youth sports programs need a paper trail. Every message to an athlete automatically copies a parent, guardian, or another adult participant — no exceptions, no way to skip it. The audit log is there if your board ever needs it.
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Carrier compliance without the headache
A2P 10DLC rules are real and carriers enforce them. Your registration, your opt-in tracking, your STOP handling — all of it is handled so your cancellation texts don't end up blocked.
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Words coaches actually use
No new app for coaches. No app for families. Open Messages, type ALL, send. Your parents get a regular text message — same as if a friend texted them. Nothing to install, ever.
Who makes this

Frequency 42 LLC

RallyText is built by Frequency 42 LLC — which is mostly me, a parent and team director based in the Upper Midwest who got tired of managing a youth mountain bike program out of a group chat. Small operation. Real product. I use it myself every season.

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I ran one of these teams

Several seasons running a youth sports program before I wrote a line of code for this. Started with mountain biking, but the problems are the same everywhere — cancellations that miss half the parents, rosters that live in someone's spreadsheet and disappear when they leave, no paper trail when the board asks questions. I've seen it across soccer clubs, swim teams, hockey programs, track teams, and high school boosters. I know what it feels like from the inside.

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NICA league sponsorships

We sponsor NICA leagues and offer member teams 10% off any plan. League directors get a free Connected account. If you're a league director and want to bring this to your teams, reach out — I'd love to talk.

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You'll reach a real person

I'm not hiding behind a ticket queue. Email [email protected] and you'll hear back from me — usually same day. If something's broken, I want to know.

Give it a try — it won't take long.

Most coaches get their roster loaded and their first message out in under 10 minutes.
3-day free trial — card on file, cancel anytime.

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RallyText works for any group that needs reliable SMS