I was the coach with the messy group chat.
Every cancellation went out from my personal cell. When I handed the program off to someone else, they had to start over from scratch — no roster, no number, nothing. Parents showing up to canceled practices. Families missing game-day details because a reply got buried in a thread of 70 people. No real record of who got what message.
I spent a season looking for something built for this. The one thing I was certain about: nobody should have to download a new app. Coaches text from their regular Messages app. Families receive a plain text — no login, no notification permission, nothing to install. I built RallyText around that. What started as a fix for my own mountain bike team turned out to work just as well for soccer clubs, swim teams, hockey programs, track teams, and high school sports.
I still use it myself every season. That keeps me honest about what matters.
Three things that aren't optional
Frequency 42 LLC
RallyText is built by Frequency 42 LLC — which is mostly me, a parent and team director based in the Upper Midwest who got tired of managing a youth mountain bike program out of a group chat. Small operation. Real product. I use it myself every season.
I ran one of these teams
Several seasons running a youth sports program before I wrote a line of code for this. Started with mountain biking, but the problems are the same everywhere — cancellations that miss half the parents, rosters that live in someone's spreadsheet and disappear when they leave, no paper trail when the board asks questions. I've seen it across soccer clubs, swim teams, hockey programs, track teams, and high school boosters. I know what it feels like from the inside.
NICA league sponsorships
We sponsor NICA leagues and offer member teams 10% off any plan. League directors get a free Connected account. If you're a league director and want to bring this to your teams, reach out — I'd love to talk.
You'll reach a real person
I'm not hiding behind a ticket queue. Email [email protected] and you'll hear back from me — usually same day. If something's broken, I want to know.